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Chinatown Amplify is the official marketing arm of ChinatownVegas.com, serving Las Vegas and beyond. We provide full-service monthly retainers and integrated strategies that drive measurable growth by combining social media management, PR, SEO, influencer marketing, and event promotion with built-in amplification across trusted Chinatown platforms. From restaurants and retailers to service providers and cultural venues, we help businesses increase visibility, attract more customers, and strengthen their reputation in the community. With our proven approach, your businesses doesn’t just get seen; it becomes a leader in Chinatown.
Shannon Yang is a co-founder of ChinatownVegas.com and a driving force behind its mission to elevate Las Vegas’s Chinatown through powerful storytelling and cultural influence. A former Mrs. Nevada Globe winner and seasoned television host, she has co-hosted shows including NBC’s Beyond the Influence, bringing a polished media presence and global perspective to the team.
With deep expertise in lifestyle content and community engagement, Shannon has expanded ChinatownVegas.com’s digital presence across platforms like Instagram Reels, WeChat, and live event coverage. Through Chinatown Amplify, she channels that experience into campaigns that connect Chinatown businesses and cultural initiatives with broader audiences positioning Chinatown as both a local destination and a global brand.
Danielle Perea is a co-founder of Chinatown Amplify and the founder of Golden Hour Co. Digital Agency, awarded Best Digital Marketing Agency in Las Vegas, where she has built a reputation for delivering high-performance marketing campaigns across hospitality, entertainment, and cultural sectors. With a background leading corporate marketing teams in Las Vegas, Danielle brings sharp expertise in brand strategy, PR, digital marketing, and social media, all anchored in measurable growth.
Through Golden Hour Co., Danielle has launched campaigns that generated double-digit revenue increases, secured national press coverage, and elevated brands into market leaders. At Chinatown Amplify, she applies that same discipline to drive visibility and influence for Chinatown businesses through integrated retainers, influencer partnerships, and large-scale event promotion. Fully tied into the ChinatownVegas.com platform, Danielle is committed to ensuring Chinatowns nationwide thrive as both a cultural hub and an economic powerhouse.
Joe Muscaglione is an award-winning chef, wine and tea sommelier, polyglot, and rock guitarist with a passion for elevating Las Vegas’ Chinatown. As co-founder of ChinatownVegas.com, he has championed the district’s vibrant culinary and cultural scene along Spring Mountain Road, collaborating with renowned chefs to showcase authentic Asian cuisine.
Joe has decades of experience as a chef, beverage director, restaurateur, and consultant. Fluent in multiple languages, he bridges cultures with ease, fostering community through food, music, and hospitality.
At Chinatown Amplify, Joe leverages his expertise and media relationships to amplify local businesses and events, further cementing Chinatown’s reputation as a culinary and cultural destination. When not innovating in the kitchen or consulting, you might catch him shredding on his electric guitar.
Work with us
Chinatown Amplify exists to help businesses in Las Vegas’ Chinatown do more than keep up. We help them lead. As the official marketing arm of ChinatownVegas.com, we combine local credibility with full-service strategy to give your business visibility, influence, and measurable growth.
Explore our services to see how we can amplify your business through retainers, events, and digital co-op programs tailored to Chinatown’s unique market.
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We are based in Las Vegas, NV, but we accept Chinatown-based clients anywhere in the world. Visit ChinatownVegas.com for all things new in Chinatown.
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