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Marketing built from inside Chinatown, not outside looking in.
We help Chinatown businesses do more than keep up. We help them lead.
Chinatown Amplify is Las Vegas Chinatown’s strategic communications, advertising, and media company—and the parent organization behind ChinatownVegas.com, the corridor’s trusted editorial and discovery platform since 2011. Chinatown Amplify manages clearly identified promotional campaigns, partner placements, creator activations, advertising, and communications services, while ChinatownVegas.com maintains independently produced editorial coverage.
We combine local credibility earned over more than a decade with full-service strategy: social media management, PR, SEO, influencer marketing and event promotion, all with built-in amplification across platforms Chinatown already trusts.
From restaurants and retailers to service providers and cultural venues, we help businesses increase visibility, attract more customers and strengthen their reputation in the community. With us, your business doesn’t just get seen — it becomes a leader in Chinatown.
Backed by a newsroom, not just an ad account.
Most marketing partners can only buy attention. We were built on top of one that earns it.
The Editorial Voice
ChinatownVegas.com is a wholly owned, purely editorial publication — independent, free and public. It’s the trust asset that makes the whole ecosystem work, and it stays that way on purpose.
The Growth Engine
Chinatown Amplify is where the paid, strategic work happens. Every commercial engagement routes through here — never directly through the newsroom — so the editorial trust readers rely on stays intact.
Built for Chinatown, supported by specialist execution.
Leads
Local strategy, Chinatown relationships, media, creator partnerships, promotional programming, and campaign direction.
Supports
Selected digital, creative, advertising, and technical execution scopes.
Client agreements and scopes clearly identify the lead contact, services, deliverables, ownership, and reporting process.
The team behind the ecosystem.
Joe Muscaglione
Journalist and business strategist for the Chinatown corridor, and founder of both ChinatownVegas.com and Chinatown Amplify.
Cloudy
Partner at Chinatown Amplify, leading production and video across every root of the ecosystem.
Ruby-Anne
Partner at Chinatown Amplify and on-camera host of This Week in Chinatown, interviewing the people and businesses shaping the corridor.
Visibility.
Relationship Capital.
Impact.
Rooted in the neighborhood, not just marketing to it.
Chinatown Visitor Center
A partnership helping visitors and locals alike discover everything the corridor has to offer.
Chinatown Advisory Council
An independent council co-founded alongside other business owners to guide the corridor’s future — not controlled by Chinatown Amplify.
Explore how we can amplify your business.
See how placement, retainers and event support come together for your Chinatown business.
